Finness

Democratizing Financial Education for all

To democratize financial education, helping individuals achieve financial freedom and security for a prosperous future.

Poliana Vieira

Certified Coach, Entrepreneur, Mother, Latina, Immigrant.

When I was 10 years old, I moved from Brazil to the United States, beginning a transformative journey that opened my eyes to cultural differences, personal growth, and resilience. By 21, I entered the corporate world, quickly realizing my passion for personal development and helping others grow. In 2016, I joined Amazon Web Services (AWS), diving deeper into adult learning and professional development with the AWS Training & Certification organization.

The birth of my son in 2023 sparked a turning point in my life, especially in how I viewed and managed money. I realized my relationship with finances needed to change, leading me on a journey toward financial wellness. In 2024, I founded Finness to empower others like me—people striving to improve their financial health. My mission is to provide education, support, and a clear path toward financial wellness, no matter where you’re starting from.

Empowering individuals with the tools to achieve Financial Wellness

Founded in 2024, Finness is a Brazilian-American company dedicated to empowering individuals and communities by teaching them how to make their money work for them. Our mission is to provide clear, practical financial strategies that help people take control of their finances and reach their goals.

Benefits

Finness empowers you to take control of your finances and build a wealth-focused mindset. With personalized guidance, you’ll learn to budget, save, and invest effectively, all at your own pace.